Chris Maffeo
Bio
Drinks Leadership Advisor | Bridging Bottom-Up Reality & Top-Down ExpectationsAppears in 115 Episodes
014 | Nordic drinks conquering the world: how to build a local category beyond its borders, bottom-up | with Marcus Pedersen from O.P. Anderson Aquavit (Malmö, Sweden)
In this episode, Chris Maffeo talks with his ex-colleague Marcus Pedersen. They use Aquavit, a typical Nordic distillate, to discuss how niche categories can create d...
013 | The 80/20 rule in export: how to focus on winning on a couple of markets first | Part 2/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)
This episode is the second part of the selection of Chris Maffeo's chat with Philip Duff. They started speaking about how to avoid spreading yourself too thin by ente...
012 | The shelf-life mindset: what can spirits learn from beer to drive rotation | Part 1/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)
This episode is a selection of Chris Maffeo's chat with Philip Duff. They spoke about the difference between beer, wine, and spirits and what Spirits marketers can le...
011 | How to get on Cocktail Menus: thinking out of the box to achieve rotation | Part 2/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)
In this episode, Chris Maffeo spoke to Brad Crompton, Director at Spirits of Bermondsey (Trinity 25) In the farming part of their chat, we dive into practical strate...
010 | Building demand for a new category: the journey from lower ABV to Session Spirit ™ | Part 1/2 of the Interview with Brad Crompton, Director at Spirits of Bermondsey (London, UK)
In this episode, Chris Maffeo spoke to Brad Crompton, Director at Spirits of Bermondsey (Trinity 25) In the hunting part of their chat, they discussed the importance ...
009 | Tech and Geographic Strategies: how CRM tools can drive flawless execution | Part 2/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)
In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They discussed the importance of executing their strategy in a focused way and understanding...
008 | Data Analysis in On-trade: how to systematize your approach to bars | Part 1/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)
In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They spoke about the importance of having a simple system to capture and analyze data to ide...
007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay. They spoke about the importa...
006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay. They spoke about the importa...
005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They spoke abou...
004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They discussed how d...
003 | The Target Occasion: how to sell to bars focusing on occasions rather than categories | Part 1/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)
In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of Distillery Nation and founder of the Mastrogiannis Distillery and Winery. They discussed how the O...
002 | The Sell-out Ladder: how to increase drinks sales in bars | Interview with Jason Littrell from WMR (New York City)
In this episode, Jason Littrell and I face the challenges of listing drinks brands in bars and restaurants. We deep dive into the steps from selling one bottle to one ...
001 | Chris Maffeo | The Drinks Ecosystem explained | Interview with Luboš Kastner from the Český GASTRONOMICKÝ podcast (Prague)
This is my very first podcast interview from January 2021. My friend and ex-boss Luboš Kastner invited me to his Czech Gastronomic Podcast to discuss my approach to th...