045 | Drink Photography: the power of hospitality as a service | Part 2/2 with Francesco Sapienza (NYC, USA)
Summary
In Episode 045, I continued the conversation with Francesco Sapienza from Episode 044. He disclosed some tips about Drinks Photography and unveiled the behind-the-scenes of working with some of the best bars and restaurants in NYC. It is also in video on Spotify and YouTube. Time Stamps 0:00 Introduction 0:22 A Food Photographer's Red Flags 6:39 Creating The Photograph 10:34 The Role of Light in Sales 16:24 Ensuring a Follow Up 20:04 The Value of a Professional 27:20 Photographic Tricks 29:33 Difference Between Food & Drink Shots 32:40 Taking Shortcuts 35:48 Best Color For Liquid 40:17 Pragmatic vs Aspirational Imagery 44:50 The Professional as an Educator 55:00 Ending Remarks 57:09 Outro About The Host: Chris Maffeo About The Guest: Francesco SapienzaHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In Episode 045, I continued the conversation with Francesco Sapienza from Episode 044. He disclosed some tips about Drinks Photography and unveiled the behind-the-scenes of working with some of the best bars and restaurants in NYC. It is also in video on Spotify and YouTube.
Time Stamps
0:00 Introduction
0:22 A Food Photographer's Red Flags
6:39 Creating The Photograph
10:34 The Role of Light in Sales
16:24 Ensuring a Follow Up
20:04 The Value of a Professional
27:20 Photographic Tricks
29:33 Difference Between Food & Drink Shots
32:40 Taking Shortcuts
35:48 Best Color For Liquid
40:17 Pragmatic vs Aspirational Imagery
44:50 The Professional as an Educator
55:00 Ending Remarks
57:09 Outro
About The Host: Chris Maffeo
About The Guest: Francesco Sapienza
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
