036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Summary
In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat. Time Stamps (0:17); Authenticity in Brands (11:23); Modern and Traditional Target Occasions (17:17); Hometown Authenticity (22:28); Bridging Categories (26:43); Categories from a Distiller's perspective (33:55); Early Adopters (38:28); Best Part of being a Distiller About the Host: Chris Maffeo About the Guest: Sebastian BarnickThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.
Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.
Time Stamps
(0:17); Authenticity in Brands
(11:23); Modern and Traditional Target Occasions
(17:17); Hometown Authenticity
(22:28); Bridging Categories
(26:43); Categories from a Distiller's perspective
(33:55); Early Adopters
(38:28); Best Part of being a Distiller
About the Host: Chris Maffeo
About the Guest: Sebastian Barnick
Wanna know what the conversation above means for your team? It's in the paid section.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
