036 | Bridging liquid categories: beverage development to recruit new consumers | Part 2/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Summary
In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat. Time Stamps (0:17); Authenticity in Brands (11:23); Modern and Traditional Target Occasions (17:17); Hometown Authenticity (22:28); Bridging Categories (26:43); Categories from a Distiller's perspective (33:55); Early Adopters (38:28); Best Part of being a Distiller About the Host: Chris Maffeo About the Guest: Sebastian BarnickHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In Episode 036, I continued my conversation with Sebastian Barnick in Episode 035. Feel free to listen to that, as well.
Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. I hope you will enjoy our chat.
Time Stamps
(0:17); Authenticity in Brands
(11:23); Modern and Traditional Target Occasions
(17:17); Hometown Authenticity
(22:28); Bridging Categories
(26:43); Categories from a Distiller's perspective
(33:55); Early Adopters
(38:28); Best Part of being a Distiller
About the Host: Chris Maffeo
About the Guest: Sebastian Barnick
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
