040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)

Summary

In Episode 040, I continued the conversation with Julian Davies from Episode 039. Feel free to listen to that, as well. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat. Time Stamps 00:00 Introduction 00:15 The Importance of Bartenders 04:27 The Social Entourage 07:37 The Limits of Misaligned KPIs 16:30 Developing Healthy KPI Habits 20:00 A Certain Occasion For A Certain Person 23:53 Liquid vs Story for Brand Building 31:22 Story Has a Purpose 34:08 What's Your Angle? 37:39 Wrap Up About The Host: Chris Maffeo About The Guest: Julian Davies