035 | Thinking long-term when developing a new drinks brand | Part 1/2 with Sebastian Barnick from Pleasant Land Distillery (Kent, UK)
Summary
In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat. Timestamps (1:36); Origins of a Liquid and Brand (7:48); Rectifying Vs Distilling (11:10); Disconnect between Pricing and Quality (18:42); The Bottom Up Era (20:04); Value Chain Construction (27:01); Where Do The First 10,000 Pounds Go About The Host: Chris Maffeo About the Guest: Sebastian BarnickThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In Episode 035, I chatted with Sebastian Barnick, Director at Pleasant Land Distillery. Starting life in the Royal Navy, he became a certified distiller and WSET educator with a wealth of experience in wines and luxury spirits. He is an NPD professional and runs a sustainable contract distillery in the UK. I hope you will enjoy our chat.
Timestamps
(1:36); Origins of a Liquid and Brand
(7:48); Rectifying Vs Distilling
(11:10); Disconnect between Pricing and Quality
(18:42); The Bottom Up Era
(20:04); Value Chain Construction
(27:01); Where Do The First 10,000 Pounds Go
About The Host: Chris Maffeo
About the Guest: Sebastian Barnick
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
