032 | Global Brands are built by Bus Drivers: how managers should look after brands for the next generation | Part 1/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)

Summary

In Episode 032, I enjoyed speaking to my friend and ex-colleague Julian Marsili. He is a Global Drinks Brand Director with many years of experience in the drinks business. He is behind the successful rejuvenation of the Carlsberg brand globally, the launch of Alcohol-Free brews and other Portfolio Innovations. He has previously managed Peroni Nastro Azzurro in Italy. I hope you will enjoy our chat. This is a 2 part-episode so Don't forget to listen to episode 033 as well. I hope you will enjoy our chat. Time Stamps (1:38); Brand Saliency (11:57); Maintaining Basics (17:05); Disconnected From Product (24:31); Demand Space Vs Target About the Host About the Guest