046 | Jack Orr-Ewing | From Start-Up to 40K 9L cases: Duppy Share's (bumpy) journey to become the UK’s largest independent Rum Brand
Summary
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.Time Stamps0:00 Introduction1:00 Building Demand5:09 Entering A New Market10:43 Selecting Bars15:11 Differentiating Your Brand For On-Trade23:08 Utilizing Portfolio To Enter Bars28:47 The Target Consumer31:45 The Duppy Share34:21 OutroAbout The Host: Chris MaffeoAbout The Guest: Jack Orr-EwingHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
