046 | Jack Orr-Ewing | From Start-Up to 40K 9L cases: Duppy Share's (bumpy) journey to become the UK’s largest independent Rum Brand
Summary
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share. He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.Time Stamps0:00 Introduction1:00 Building Demand5:09 Entering A New Market10:43 Selecting Bars15:11 Differentiating Your Brand For On-Trade23:08 Utilizing Portfolio To Enter Bars28:47 The Target Consumer31:45 The Duppy Share34:21 OutroAbout The Host: Chris MaffeoAbout The Guest: Jack Orr-EwingThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In Episode 046 I had the pleasure of chatting to Jack Orr-Ewing. He is the CEO of the Westbourne Drinks Company - The Duppy Share.
He brings an incredible experience of the various stages of brand development from the start to reaching scale in a market. We dived into efficient marketing spend and how to align the route to market to each brand stage. I hope you will enjoy our chat.
Time Stamps
0:00 Introduction
1:00 Building Demand
5:09 Entering A New Market
10:43 Selecting Bars
15:11 Differentiating Your Brand For On-Trade
23:08 Utilizing Portfolio To Enter Bars
28:47 The Target Consumer
31:45 The Duppy Share
34:21 Outro
About The Host: Chris Maffeo
About The Guest: Jack Orr-Ewing
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
