In episode 031, Chris Maffeo had the honor of meeting in person with Joonas Mäkilä, a close friend and Co-founder of Mother's Milk Beverages, a Spirits Company based in Finland. He is a Finnish Commercial Advisor with two decades of experience in FMCG multinationals, private equity-backed hospitality groups, and other industries. We hope you will enjoy their chat.
This is a video episode if you watch it on Spotify.
About the Host: Chris Maffeo
About the Guest: Joonas Mäkilä
Time Stamps
(2:00); Lingoncello Launch
(9:10); Breaking Into Outlets
(11:50); Taking Advantage of The Back Bar
(13:50); A Outlet Owner's View of Attempted Sales
(18:38); Small & Big Brands
(28:45); Brand Stories
(38:00); Target Occasion > Target Consumer
(40:20); Expand Or Focus Distribution
(50:00) Win at Home
(57:00); Internal Competition
(1:02:35); Cash Efficiency
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
