All Episodes

51:42

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S1 E29 · Oct 10, 2023

029 | Brian Rosen | Building Bottom-up in the US 3-tier system

54:36

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S1 E28 · Oct 03, 2023

028 | Duncan McRae | Woven | Bottle Shops before Bars: starting at the liquid and work back towards the brand

01:08:55

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S1 E27 · Sep 26, 2023

027 | Steven Grasse | Brand Mysticism: how to create winning brands from the bottom-up

39:53

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S1 E26 · Sep 19, 2023

026 | Maurice Doyle | Balancing Love & Money: how to build value for all the links of the value chain

39:41

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S1 E25 · Sep 12, 2023

025 | Maurice Doyle | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need.

50:31

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S1 E24 · Sep 06, 2023

024 | Alex Ouziel | 9diDANTE Vermouth | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends

27:00

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S1 E23 · Aug 30, 2023

023 | Paul Hletko | FEW Spirits | Bootstrapping & Investors: How the founder's role evolves with scale

34:57

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S1 E22 · Aug 22, 2023

022 | Paul Hletko | FEW Spirits | Traditional to Modern Occasions: How they evolve and What Consumers Need

38:30

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S1 E21 · Aug 15, 2023

021 | Alex Frezza | Co-Creating Vs Dictating in a Bar: Why you shouldn't worry about conquering a bar and instead fit in

40:43

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S1 E20 · Aug 09, 2023

020 | Alex Frezza | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand

50:29

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S1 E19 · Aug 02, 2023

019 | Krista Schubert | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions

33:35

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S1 E18 · Jul 27, 2023

018 | Adrián Michalčík | Back Bars & Cocktail Menus: from being visible to driving rotation

26:54

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S1 E17 · Jul 20, 2023

017 | Adrián Michalčík | Bar Scene dynamics: from advocacy programs to how to approach top bars

31:26

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S1 E16 · Jul 13, 2023

016 | Filiberto Amati | Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up

32:58

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S1 E15 · Jul 06, 2023

015 | Filiberto Amati | Cities & Distributors: how to choose the right city and RTM to start from

40:38

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S1 E14 · Jun 29, 2023

014 | Marcus Pedersen | Nordic drinks conquering the world: how to build a local category beyond its borders, bottom-up

33:23

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S1 E13 · Jun 23, 2023

013 | Philip Duff | Old Duff Genever | The 80/20 rule in export: how to focus on winning on a couple of markets first

36:18

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S1 E12 · Jun 17, 2023

012 | Philip Duff | Old Duff Genever | The shelf-life mindset: what can spirits learn from beer to drive rotation

33:09

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S1 E11 · Jun 09, 2023

011 | Brad Crompton | How to get on Cocktail Menus: thinking out of the box to achieve rotation

31:27

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S1 E10 · Jun 03, 2023

010 | Brad Crompton | Building demand for a new category: the journey from lower ABV to Session Spirit ™