026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
Summary
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat. Main Topics Discussed:0 to 1 Bottle -Figuring out pricing -Back bar analysis -Targeting the right bars 1 Bottle to 1 Case -Cocktail opportunities in bars -Strengthening customer-brand relationships (Love & Money) -Creating volume focused KPIs 1 Case to 1 Pallet -Beyond the back bar -Ironing out the value chain -Incentivizing your value chain About the Host: Chris Maffeo About the Guest: Maurice DoyleThis Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.
Main Topics Discussed:
0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars
1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs
1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
