026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
Summary
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat. Main Topics Discussed:0 to 1 Bottle -Figuring out pricing -Back bar analysis -Targeting the right bars 1 Bottle to 1 Case -Cocktail opportunities in bars -Strengthening customer-brand relationships (Love & Money) -Creating volume focused KPIs 1 Case to 1 Pallet -Beyond the back bar -Ironing out the value chain -Incentivizing your value chain About the Host: Chris Maffeo About the Guest: Maurice DoyleEpisode Deep-Dive Analysis Available at maffeodrinks.com
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.
Main Topics Discussed:
0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars
1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs
1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com
