014 | Nordic drinks conquering the world: how to build a local category beyond its borders, bottom-up | with Marcus Pedersen from O.P. Anderson Aquavit (Malmö, Sweden)
Summary
In this episode, Chris Maffeo talks with his ex-colleague Marcus Pedersen. They use Aquavit, a typical Nordic distillate, to discuss how niche categories can create demand and appeal beyond their borders. They talk about traditional and modern target occasions, how to approach bars, get on the back bar, cocktail menus, and ultimately drive rotation. If you enjoyed the episode, please rate it and share it with your friends and colleagues. About the Host: Chris Maffeo About the Guest: Marcus PedersenThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In this episode, Chris Maffeo talks with his ex-colleague Marcus Pedersen.
They use Aquavit, a typical Nordic distillate, to discuss how niche categories can create demand and appeal beyond their borders. They talk about traditional and modern target occasions, how to approach bars, get on the back bar, cocktail menus, and ultimately drive rotation.
If you enjoyed the episode, please rate it and share it with your friends and colleagues.
About the Host: Chris Maffeo
About the Guest: Marcus Pedersen
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
