023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)

Summary

In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat. Main Topics Discussed: Zero to One Bottle • Finding your target occasion •Bootstrapping Vs Investor Starts One Bottle to One Case • Is your target occasion scalable? • Adapting your drinking occasion • Winning distributors One Case to One Pallet •Advantages of a broad portfolio of drinks • Importance of Founder Field Visits, even when big •Transitioning to Indirect Sales About the Host: ⁠⁠⁠⁠⁠Chris Maffeo⁠⁠⁠⁠ About the Guest: Paul Hletko