023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
Summary
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat. Main Topics Discussed: Zero to One Bottle • Finding your target occasion •Bootstrapping Vs Investor Starts One Bottle to One Case • Is your target occasion scalable? • Adapting your drinking occasion • Winning distributors One Case to One Pallet •Advantages of a broad portfolio of drinks • Importance of Founder Field Visits, even when big •Transitioning to Indirect Sales About the Host: Chris Maffeo About the Guest: Paul HletkoThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.
Main Topics Discussed:
Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts
One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors
One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales
About the Host: Chris Maffeo
About the Guest: Paul Hletko
Wanna know what the conversation above means for your team? It's in the paid section.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
