Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK) | 025
Summary
This is the first part of the chat with Maurice Doyle. He's the CEO of Compass Box Whisky. He's a coach and brings three decades of industry experience, having held senior leadership roles at Bacardi, William Grant and Sons and Suntory. I hope you will enjoy our chat. Main Topics Discussed: From 0 to 1 Bottle - Conceiving of your brand - Differentiating yourself - Why people drink From 1 Bottle to 1 Case - Building Demand Efficiently - The importance of repeat consumers - The value of On-Trade From 1 Case to 1 Pallet - Expanding your drinks range - The power of consistency - Always think of the second sale About the Host: Chris Maffeo About the Guest: Maurice DoyleJoin The Maffeo Drinks Substack for Episode Analysis!
This is the first part of the chat with Maurice Doyle. He's the CEO of Compass Box Whisky. He's a coach and brings three decades of industry experience, having held senior leadership roles at Bacardi, William Grant and Sons and Suntory. I hope you will enjoy our chat. Main Topics Discussed: From 0 to 1 Bottle - Conceiving of your brand - Differentiating yourself - Why people drink From 1 Bottle to 1 Case - Building Demand Efficiently - The importance of repeat consumers - The value of On-Trade From 1 Case to 1 Pallet - Expanding your drinks range - The power of consistency - Always think of the second sale About the Host: Chris Maffeo About the Guest: Maurice Doyle
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
