017 | Bar Scene dynamics: from advocacy programs to how to approach top bars | Part 1/2 with Adrián Michalčík, Global Winner Diageo WorldClass 2022 (Oslo, Norway)
Summary
This is the first episode of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo. They discussed: • The importance of On-trade in brand building, especially in dark markets. • What can small brands learn from Global Brands' Advocacy Programs. • How Salespeople can prepare themselves before approaching a bar. • Latest developments in the Czechoslovak and Nordic bar scenes. • The Italian and Czechoslovak connection in the Global bar scene. • How top bars decide which brands to list on their offering About the Host: Chris Maffeo About the Guest: Adrián MichalčíkThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This is the first episode of the chat between Chris Maffeo and Adrián Michalčík. He is the Global Winner of the Diageo WorldClass 2022 and Global Top 6 in 2016. He is the Director of Mixology at Pier 42 in Oslo.
They discussed:
• The importance of On-trade in brand building, especially in dark markets.
• What can small brands learn from Global Brands' Advocacy Programs.
• How Salespeople can prepare themselves before approaching a bar.
• Latest developments in the Czechoslovak and Nordic bar scenes.
• The Italian and Czechoslovak connection in the Global bar scene.
• How top bars decide which brands to list on their offering
About the Host: Chris Maffeo
About the Guest: Adrián Michalčík
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
