024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco
Summary
In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation. Main Topics Discussed: From 0 to 1 Bottle Dark Marketing Importance of Differentiation Selling to Bars when Small From 1 Bottle to 1 Case Why be on the Cocktail Menu? Necessity of Hunting & Farming Systems Adapting to what Bars need. From 1 Case to 1 Pallet Building Distribution Networks Advantages of Brand Ambassadors Working with Distributors About the Host: Chris Maffeo About the Guest: Alex OuzielHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.
Main Topics Discussed:
From 0 to 1 Bottle
- Dark Marketing
- Importance of Differentiation
- Selling to Bars when Small
From 1 Bottle to 1 Case
- Why be on the Cocktail Menu?
- Necessity of Hunting & Farming Systems
- Adapting to what Bars need.
From 1 Case to 1 Pallet
- Building Distribution Networks
- Advantages of Brand Ambassadors
- Working with Distributors
About the Host: Chris Maffeo
About the Guest: Alex Ouziel
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
