008 | Data Analysis in On-trade: how to systematize your approach to bars | Part 1/2 of the Interview with Dom Bowcock, Co-founder of Bowimi (London, UK)
Summary
In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They spoke about the importance of having a simple system to capture and analyze data to identify which customers to focus on. They discussed the importance for brands to secure new accounts and nurture relationships with existing ones so that their products continue selling well. They chatted about how small-scale experiments are beneficial when trying out different strategies across various venues - but balance is key to gathering useful data points without causing paralysis by analysis. We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Chris Maffeo About the Guest: Dom BowcockThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In this episode, Chris Maffeo spoke to Dom Bowcock, Co-founder of Bowimi. They spoke about the importance of having a simple system to capture and analyze data to identify which customers to focus on. They discussed the importance for brands to secure new accounts and nurture relationships with existing ones so that their products continue selling well. They chatted about how small-scale experiments are beneficial when trying out different strategies across various venues - but balance is key to gathering useful data points without causing paralysis by analysis. We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Chris Maffeo About the Guest: Dom Bowcock
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
