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André de Almeida, a drinks industry consultant with twenty years across Loch Lomond Group, William Grant & Sons and Edrington and founder of Inside the Cask, on why the liquid comes first and how every drinker takes a different road into whisky.
"There's a whisky out there for every consumer. It's just a question of finding which one is right for you."
0:14 Why should the liquid come before the brand world if you want to sell the second bottle, not just the first?
2:34 How do you tell someone who says they do not like whisky that there is a whisky out there for every consumer?
5:20 Why does a bold first pour like Laphroaig recruit some drinkers and put others off for good?
6:38 What makes a blended scotch drinker brand loyal while a single malt drinker stays a repertoire drinker?
9:03 Why do distilleries swap casks of stock with each other to build as many flavour profiles as possible?
11:47 How does a cask finish bridge a rum drinker or a wine drinker into whisky?
14:36 Why is the highball a better route into whisky than serving it neat?
2:34 How do you tell someone who says they do not like whisky that there is a whisky out there for every consumer?
5:20 Why does a bold first pour like Laphroaig recruit some drinkers and put others off for good?
6:38 What makes a blended scotch drinker brand loyal while a single malt drinker stays a repertoire drinker?
9:03 Why do distilleries swap casks of stock with each other to build as many flavour profiles as possible?
11:47 How does a cask finish bridge a rum drinker or a wine drinker into whisky?
14:36 Why is the highball a better route into whisky than serving it neat?
Find all episodes featuring André de Almeida at themaffeodrinkspodcast.com.
whisky category recruitment, taste profile, single malt versus blended scotch, cask finishes, repertoire drinkers, Bottom up
Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
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