March 13, 2025 40:27 S3:E94

094 | Roberta Mariani | Beyond Brand Training: Education & The Evolution of Aperitivo with Savoia & Italicus

Summary

In this episode of the Maffeo Drinks Podcast, host Chris Maffeo chats with Roberta Mariani, the Advocacy Director for Savoia and Ital Spirits. Roberta shares her extensive experience in the hospitality and drinks industry, offering insights on building effective advocacy programs, the rise of the aperitivo culture, and focusing on category education over brand promotion. They also discuss the evolving role of Italian bartenders, the increasing popularity of vermouth and Amari, and the critical issue of well-being within the industry. Whether you're in the drinks business or simply a cocktail enthusiast, tune in for a deep dive into the latest industry trends and tips for achieving a sustainable work-life balance.Timestamps:00:00 Introduction and Welcome00:32 Guest Introduction: Roberta Mariani02:41 Building Brand Advocacy07:34 The Rise of Aperitivo Culture12:47 The Role of Italian Bartenders23:56 Innovative Cocktail Creation31:18 Promoting Well-being in the Industry38:49 Conclusion and Final Thoughts

The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

In this episode of the Maffeo Drinks Podcast, host Chris Maffeo chats with Roberta Mariani, the Advocacy Director for Savoia and Ital Spirits.

Roberta shares her extensive experience in the hospitality and drinks industry, offering insights on building effective advocacy programs, the rise of the aperitivo culture, and focusing on category education over brand promotion.

They also discuss the evolving role of Italian bartenders, the increasing popularity of vermouth and Amari, and the critical issue of well-being within the industry.

Whether you're in the drinks business or simply a cocktail enthusiast, tune in for a deep dive into the latest industry trends and tips for achieving a sustainable work-life balance.

Timestamps:

00:00 Introduction and Welcome

00:32 Guest Introduction: Roberta Mariani

02:41 Building Brand Advocacy

07:34 The Rise of Aperitivo Culture

12:47 The Role of Italian Bartenders

23:56 Innovative Cocktail Creation

31:18 Promoting Well-being in the Industry

38:49 Conclusion and Final Thoughts

Wanna know what the conversation above means for your team? It's in the paid section.

For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com

Creators and Guests

Host

Chris Maffeo

Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host

Guest

Roberta Mariani

Global Ambassador | Italicus | Savoia | Ex Martini