In episode 65, I discussed with Nicola Olianas the importance of creating demand and building advocacy.
We dive into Fernet Branca coin's role in connecting bartenders globally. Nicola explains its origins, rules, and traditions and how it became a crucial symbol in the bartending community.
Nicola also covers brand advocacy, Fernet Branca's passionate culture, and maintaining brand authenticity and loyalty. He highlights the importance of building a brand that is respected by competitors and becoming an aggregator of industry people and consumers.
I hope you will enjoy our chat. Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
00:10 Exploring Fernet Branca's Global Connection
00:43 The Taste Profile and Brand Consistency
02:50 The Significance of Fernet Branca's Coin
03:55 Building Brand Respect and Longevity
09:57 The Italian Excellence and Global Expansion
12:46 The Mission and Passion Behind Fernet Branca
20:08 The Fernet Branca Coin Challenge
27:08 How to Connect with Nicola and Final Thoughts
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
