061 | Nick Gillett | Managing Expectations While Scaling Your Brand's Distribution | Mangrove Global
Summary
In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:25 Portfolio Selection 8:20 Creating Your Own Category 16:42 Micro Categories & National Cuisines 23:20 Traditional & Modern Serves 25:53 Geographic Centered Marketing 30:25 Building a Neighborhood Presence 32:33 Overcomplicating Cocktails 34:10 Value of Off-Trade 37:44 Transitioning to Chains 41:21 Where To Find Nick 42:23 Outro About The Host: Chris Maffeo About The Guest: Nick GillettThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In Ep. 61, I continued the conversation with Nick Gillett from Ep. 60. He’s the Managing Director of Mangrove Global. We spoke about all the aspects of bringing Drinks Brands to market from start to scale, including distributors, Wholesalers, and all the links in the Drinks Ecosystem. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:25 Portfolio Selection
8:20 Creating Your Own Category
16:42 Micro Categories & National Cuisines
23:20 Traditional & Modern Serves
25:53 Geographic Centered Marketing
30:25 Building a Neighborhood Presence
32:33 Overcomplicating Cocktails
34:10 Value of Off-Trade
37:44 Transitioning to Chains
41:21 Where To Find Nick
42:23 Outro
About The Host: Chris Maffeo
About The Guest: Nick Gillett
Wanna know what the conversation above means for your team? It's in the paid section.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
