Stephanie Jordan | Taking Sustainability from Niche to Scale with Avallen: Working with Bars and Distributors as an Ecosystem | 049
S2:E49

Stephanie Jordan | Taking Sustainability from Niche to Scale with Avallen: Working with Bars and Distributors as an Ecosystem | 049

Summary

In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048. She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud. Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:14 Sustainable Packaging 9:36 Selecting Sustainable Outlets? 13:18 Role Of An Importer 16:10 Ensuring Wholesaler Rotation 20:00 Big Fish Small Pond, Small Fish Big Pond? 23:19 Biggest Professional Change Becoming A Founder? 31:38 Wrap-Up 33:12 Outro About The Host: Chris Maffeo About The Guest: Stephanie Jordan
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In Episode 049 I continued the conversation with Stephanie Jordan from Episode 048.

She is the Co-Founder of B-Corp Avallen Calvados. She brings fantastic insights as he runs her Sales & Marketing Consultancy, Drinking Out Loud.

Before that, she ran Sales & Global Advocacy for la Hechicera Rum and was the Global Brand Ambassador for Tanqueray Gin after starting her career in drinks on the Global Diageo graduate scheme. I hope you will enjoy our chat.


Time Stamps

0:00 Intro

0:14 Sustainable Packaging

9:36 Selecting Sustainable Outlets?

13:18 Role Of An Importer

16:10 Ensuring Wholesaler Rotation

20:00 Big Fish Small Pond, Small Fish Big Pond?

23:19 Biggest Professional Change Becoming A Founder?

31:38 Wrap-Up

33:12 Outro


About The Host: Chris Maffeo

About The Guest: Stephanie Jordan


This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.

MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.

Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.


Creators and Guests

Chris Maffeo
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
Stephanie Jordan
Guest
Stephanie Jordan
Co-founder | Avallen Calvados B Corp