007 | Farming Sales: how to drive sales velocity in bars after you sold the first bottle | Part 2/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)
Summary
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the first bottle with the second one in mind. They then dove into what tools to use to make that happen and discussed the mindset change that needs to happen to help bars "get rid of" bottles as fast as possible to make a new order. We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Mike McGrail About the Interviewee: Chris MaffeoHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay. They spoke about the importance of On-trade as a channel to build brands. They spoke about how to go from 1 bottle to 1 case by selling the first bottle with the second one in mind. They then dove into what tools to use to make that happen and discussed the mindset change that needs to happen to help bars "get rid of" bottles as fast as possible to make a new order. We hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it. About the Host: Mike McGrail About the Interviewee: Chris Maffeo
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at bottomup@maffeodrinks.com
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
