Join The Maffeo Drinks Substack for Episode Analysis!
In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.
Main Topics Discussed:
From 0 to 1 Bottle
- Dark Marketing
- Importance of Differentiation
- Selling to Bars when Small
From 1 Bottle to 1 Case
- Why be on the Cocktail Menu?
- Necessity of Hunting & Farming Systems
- Adapting to what Bars need.
From 1 Case to 1 Pallet
- Building Distribution Networks
- Advantages of Brand Ambassadors
- Working with Distributors
About the Host: Chris Maffeo
About the Guest: Alex Ouziel
Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.
