38:30 Listen S1 E21 · Aug 15, 2023 021 | Alex Frezza | Co-Creating Vs Dictating in a Bar: Why you shouldn't worry about conquering a bar and instead fit in
40:43 Listen S1 E20 · Aug 09, 2023 020 | Alex Frezza | Decoding Cocktail Bars: Translating Between Consumer, Bar and Brand