How To Get Consumer Insight In Real Life Instead of PowerPoint | Paul Thomas | Suntory | Asahi | Imperial Brands | Bottom-Up Cut 005
The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
Paul Thomas is Global Consumer & Shopper Insight Director at Imperial Brands, formerly Global Insight Director at Beam Suntory.
Why do bartenders know more than a hundred-thousand-pound research report?
How does the Japanese concept of Gemba change the way brands gather insight?
What actually happens when marketers stop hiding behind PowerPoint and go to the bar?
Find all episodes featuring Paul Thomas at themaffeodrinkspodcast.com
Bottom up.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
