Why You Should Focus On Top Restaurants Before Building Brand Awareness (And On A Simple Serve, Easy to Replicate) | Imme Ermgassen | Bottom-Up Cut #023
The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
Imme Ermgassen is co-founder of Botivo.
Why did she go after tastemakers instead of influencers? How does getting into one prestige restaurant unlock the next?
And why does staying listed matter more than getting listed in the first place?
Why did she go after tastemakers instead of influencers? How does getting into one prestige restaurant unlock the next?
And why does staying listed matter more than getting listed in the first place?
Find all episodes featuring Imme Ermgassen at maffeodrinks.com.
Brand credibility. Trade strategy. Restaurant distribution. Rotation. Brand building. Bottom up.
Bottom up.
Wanna know what the conversation above means for your team? It's in the paid section.
For €100 a year you get access to Maffeo Confidential (Private Podcast) and get this analysis and access to the full archive of 125 episodes, each one translated from industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
