Nailing Your Messaging While Building The English Whisky Category | Daniel Szor | Cotswolds Distillery | Bottom-Up Cut #004

Daniel Szor is the founder of Cotswolds Distillery, one of the first four distilleries ever to make whisky in England. 

How do you build a brand in a category that does not exist yet? 
Why does owning a clear drinking occasion matter more than chasing prestige? 
And why did Daniel pledge 100 days in trade after hiring a CEO, instead of stepping back?

Timestamps :

00:00 English Whiskey Boom

01:02 New World Whiskey Mindset

02:28 New World Wine Parallel

04:14 Kavalan and Word of Mouth

05:26 Brand Message Distilled

06:24 Occasion and Audience

08:09 Core Range Strategy

09:44 Signature Whisky Explained

12:51 Selling in the On Trade

14:04 Founder Back on the Road

14:46 Tastings and Persistence

16:00 No Magic Just Grit

Find all episodes featuring Daniel Szor at themaffeodrinkspodcast.com.

Bottom up.

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