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David Wood, founder of Liana Collection, a UK-based premium drinks importer and distributor.
"You can really build brands through kind of death by a thousand cuts."
00:00 How Do You Pick A Brand That Actually Fits Your Portfolio?
03:51 Why Create Your Own Category Instead Of Fishing In The Same Pond?
06:41 Why Be The Modifier Instead Of The Lead Ingredient?
09:24 What Happens When You Force A Brand Into The Lead Role Too Soon?
11:00 Can A Stealth Position Actually Protect Your Brand?
13:41 Why Is A Modifier Easier To Protect Than A House Pour?
15:41 Why Master The Unscalable Things Before You Scale?
18:00 What Does It Mean To Empower The Bartender Instead Of Dictating The Drink?
20:38 Why Does Inventing A Drink Strategy Backfire?
22:44 How Does A Flavor Guide Replace A Rigid Drink Strategy?
Find all episodes featuring David Wood at themaffeodrinkspodcast.com.
modifier cocktail ingredients, craft spirits distribution, niche drinks categories, bartender relationships, independent spirits brands, Bottom up
Chris Maffeo hosted this episode, brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.
