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Brian Rosen, Chairman of Growth Beverage and founder of the US drinks investment firm InvestBev, who grew up in the family that built what is now Total Wine, on O-N-D, the ten weeks that make the drinks year, and why the work that wins them happened last spring.
"This business is about doing what's right for the brand six months ago, not today."
0:00 Why does Brian smile when a European founder says they just hired a US export director?
0:21 What is the real three tier tax on every dollar of US sales?
1:34 Why airlift a hundred cases instead of shipping a forty foot container and hoping?
2:08 Why go where the most Czechs are, not just to Brooklyn?
3:11 Why is put away the ego the actual advice, not a secret?
4:03 How does a cheap Italian restaurant pay for the Cipriani listing later?
4:42 Why was Hiro Sake's layup the Japanese restaurants it did not want?
6:44 Why does your audience want the truth, not to be bullshitted?
9:03 Why are the top five hundred brands and the other forty thousand not in the same boat?
10:09 What is O-N-D, and why does forty three percent of the year hinge on it?
11:18 Why is October the first already too late?
12:47 Why is O-N-D really the culmination of the work you did in the spring?
14:02 Why do the best brands plan while someone else is selling?
0:21 What is the real three tier tax on every dollar of US sales?
1:34 Why airlift a hundred cases instead of shipping a forty foot container and hoping?
2:08 Why go where the most Czechs are, not just to Brooklyn?
3:11 Why is put away the ego the actual advice, not a secret?
4:03 How does a cheap Italian restaurant pay for the Cipriani listing later?
4:42 Why was Hiro Sake's layup the Japanese restaurants it did not want?
6:44 Why does your audience want the truth, not to be bullshitted?
9:03 Why are the top five hundred brands and the other forty thousand not in the same boat?
10:09 What is O-N-D, and why does forty three percent of the year hinge on it?
11:18 Why is October the first already too late?
12:47 Why is O-N-D really the culmination of the work you did in the spring?
14:02 Why do the best brands plan while someone else is selling?
Find all episodes featuring Brian Rosen at themaffeodrinkspodcast.com.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.
