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Tarquin Leadbetter, founder of Southwestern Distillery, the distillery behind Tarquin's Gin, Twin Fin Rum, Connie Glaze Vodka and Tinner Bros Whisky.
"In 2017, we won world's best gin at San Francisco World Spirits Competition, which gave us the confidence to step things up a bit."
00:43 What Is Tarquin's Gin And Why Cornwall?
01:48 How Do You Go From A Kitchen Recipe To A Commercial Distillery?
07:00 Why Win Your Home Turf Before You Sell Anywhere Else?
12:15 Is Chasing The Top 50 Bars Worth It For A New Brand?
16:54 Independent Or Managed On-Trade: Which Builds The Sturdier Base?
25:53 How Do You Take A Regional Gin National?
30:08 Is One Case In One Bar Really Better Than Six Bottles In Six Bars?
36:22 Why Bootstrap A Spirits Brand For Thirteen Years Before Raising Money?
40:46 What Does Crowdfunding Change About How You Run The Company?
44:21 Why Stay UK-Focused Instead Of Chasing Export At The First Obstacle?
48:04 What Are The Early Signals From Entering The US Market?
48:58 How Did Product Quality Build The Number One Super-Premium Gin In The UK?
54:28 How Does Digital Marketing Fund Bottom-Up Growth?
59:40 Why Do Regional Brands Have An Edge Over London-Centric Ones?
Find all episodes featuring Tarquin Leadbetter at maffeodrinks.com.
Bottom up.
"In 2017, we won world's best gin at San Francisco World Spirits Competition, which gave us the confidence to step things up a bit."
00:43 What Is Tarquin's Gin And Why Cornwall?
01:48 How Do You Go From A Kitchen Recipe To A Commercial Distillery?
07:00 Why Win Your Home Turf Before You Sell Anywhere Else?
12:15 Is Chasing The Top 50 Bars Worth It For A New Brand?
16:54 Independent Or Managed On-Trade: Which Builds The Sturdier Base?
25:53 How Do You Take A Regional Gin National?
30:08 Is One Case In One Bar Really Better Than Six Bottles In Six Bars?
36:22 Why Bootstrap A Spirits Brand For Thirteen Years Before Raising Money?
40:46 What Does Crowdfunding Change About How You Run The Company?
44:21 Why Stay UK-Focused Instead Of Chasing Export At The First Obstacle?
48:04 What Are The Early Signals From Entering The US Market?
48:58 How Did Product Quality Build The Number One Super-Premium Gin In The UK?
54:28 How Does Digital Marketing Fund Bottom-Up Growth?
59:40 Why Do Regional Brands Have An Edge Over London-Centric Ones?
Find all episodes featuring Tarquin Leadbetter at maffeodrinks.com.
Bottom up.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.
