The World’s Best-Selling Limoncello Didn’t Happen By Chance | Micaela Pallini | Pallini | Ep. 131
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Chris Maffeo is welcoming Micaela Pallini, the fifth-generation CEO of Pallini and the chemist behind its premium Limoncello di Amalfi.
How does a 150-year-old family company keep reinventing itself without ever betting the business?
Why did the world's best-selling Limoncello go export first and reach Italy only through duty free?
How do you brand a category where half of it is still sold unbranded?
And what does it really take to be ready when a trend finally arrives?
Why did the world's best-selling Limoncello go export first and reach Italy only through duty free?
How do you brand a category where half of it is still sold unbranded?
And what does it really take to be ready when a trend finally arrives?
Find all episodes featuring Micaela Pallini at themaffeodrinkspodcast.com.
Timestamps:
- 00:00 Rome Neighbors Meet
- 00:26 150 Years of Pallini
- 01:42 From Anise to Exports
- 05:05 Healthy Family Growth
- 12:08 Betting on Limoncello
- 13:37 Amalfi Recipe Secrets
- 18:23 Rome Duty Free Breakthrough
- 24:27 Spritz Boom After Covid
- 27:21 Branding in Unbranded Bars
- 29:11 Zero Proof Limonzero
- 34:07 Chemistry Behind the Blend
- 40:04 Taking Over as CEO
- 44:57 Legacy and Final Thoughts
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
You get access to Maffeo Confidential (Private Podcast), this analysis, and the full catalog of 130+ episodes, each one translating industry conversation into the commercial decisions underneath it. Find out more at maffeodrinks.com or on Substack.
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
