When Your Brand Stops Being Yours: Mark Ward, Founder of Regal Rogue on Redefining Your Serve & Occasion After 15 Years | 128
The MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This episode sits on one hard truth: the minute you launch, the brand stops being yours. Mark Ward founded Regal Rogue and has spent fifteen years watching venues and drinkers redefine his vermouth’s serve and occasion, from a keg spritz that started in an Australian bar to a Negroni twist a Brighton restaurant will not let him change.
The conversation covers the pilot-not-dictator model of brand ownership, the “invisible reputation” that has to stand up when you are not in the room, why bottom-up market observation beats top-down playbooks, what it means to win your home turf, and the surprisingly radical idea of scrapping every product but one.
It is a fifteen-year founder’s account of following the market instead of fighting it.
Timestamps:
- 00:00 Introduction and Greetings
- 00:06 The Bottom-Up Mentality in Business
- 00:42 Consumer Feedback and Brand Adaptation
- 01:25 Innovative Serving Ideas
- 02:23 Challenges in the Vermouth Market
- 04:41 Brand Stories and Market Strategies
- 17:07 The Importance of Home Market Presence
- 22:21 Finding the Right Channel and Occasion
- 28:30 Conclusion and Final Thoughts
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