Join this episode with Shawn Soole from the Post Shift Podcast In this episode, Chris shares invaluable insights on how small brands, such as bars, restaurants, distilleries, and breweries, can effectively build their brand.
From understanding the importance of local success before expanding to managing relationships with importers and distributors, Chris breaks down the fundamentals of brand building.
They also discuss the challenges and strategies for maintaining authenticity while scaling, the role of passion versus business in the drinks industry, and navigating the complexities of the B2B2B2C market.
Whether you’re a newcomer or an established player in the beverage world, this episode is filled with actionable advice to help you succeed.
00:00 Introduction and Podcast Overview
00:31 Guest Introduction: Chris Maffeo
02:04 Chris Maffeo's Background and Career Journey
04:58 Brand-Building Fundamentals
10:58 Challenges and Strategies in the Craft Spirits Industry
16:49 Scaling and Distribution Insights
19:11 Balancing Passion and Business
25:06 Entrepreneurial Advice and Future Plans
32:02 Conclusion and Final Thoughts
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
