This Episode of the Maffeo Drinks Podcast features a roundtable discussion from BCB Bar Convent Berlin 2024 hosted by Park Street University.
Emily Pennington moderates a discussion on distribution strategies in the European market.
Joined by guests Soren Hansen (Bemakers), Michael Vachon (Maverick Drinks), and Chris Maffeo (MAFFEO DRINKS), the conversation centers around the role of distributors in brand building and entry strategies for EU markets.
Key topics include identifying the right distributors, pricing challenges, maximizing event activations, and focusing on sell-through rates. Listeners will gain invaluable insights into building a successful beverage brand in Europe, with practical advice on market research, brand involvement, and leveraging different sales channels.
Timestamps:
00:00 Introduction and Podcast Overview
00:32 Welcome to Park Street University Stage
01:13 Panelist Introductions
02:03 Understanding Distribution Strategies
04:31 Differences Between Importers, Distributors, and Brokers
08:19 Challenges in Pricing Across Markets
12:23 Market Observations and Trends
19:35 Finding the Right Distributor
22:24 Understanding Market Logistics
23:47 Building Brand Presence
24:42 Navigating Economic Challenges
26:35 Effective Market Entry Strategies
29:45 Timeline for Market Penetration
32:00 Leveraging Digital and Omni-Channel Strategies
35:40 Event Activation Best Practices
42:36 Direct-to-Consumer Models
43:49 Key Takeaways for Distribution Relationships
46:04 Conclusion and Final Thoughts
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
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