In this episode of the Maffeo Drinks Podcast, I discuss the evolution of the whisk(e)y industry over the past 15 years with guest Billy Abbott.
We delve into the global expansion of whiskey production, the increasing consumer interest in niche markets, and the role of cocktails and serves in modern whiskey consumption.
Billy shares insights on how new expressions and innovations are shaping the industry while they also explore the significance of brand identity and consumer engagement.
The conversation highlights the changes in whisk(e)y production, marketing, and consumer preferences, making it a must-listen for anyone interested in whisk(e)y.
00:00 Welcome to the Maffeo Drinks Podcast
00:28 Diving into the World of Drinks Brands
00:54 The Evolution of Whiskey
01:49 Whiskey Trends and Market Changes
04:27 Exclusive Bottlings and Store Picks
09:48 Consumer Preferences and Market Expansion
19:25 Whiskey in Cocktails and Occasions
22:43 Brand Identity and Marketing Strategies
33:12 Wrapping Up and How to Connect
About The Host: Chris Maffeo
About The Guest: Billy Abbott
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
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