Rob Malin | Navigating the Role of Sustainability in the Drinks Industry | When in Rome | 076
Summary
In episode 76, we continue the conversation with Rob Malin from Ep. 75. We delve into the complexities of incorporating sustainability into a wine brand's selling story. We talk about the impact of consumer trends and government legislation on brand growth, and discover strategies for balancing traditional wine marketing with innovative sustainable practices. Time Stamps 00:00 Introduction and Episode Overview 00:48 Incorporating Sustainability into Wine Branding 02:43 Consumer Trends and Government Legislation 03:52 Packaging and Consumer Perception 06:47 Target Occasions vs. Target Consumers 09:03 Challenges and Opportunities in Wine Marketing 15:17 The Role of Education in Sustainability 27:25 Reflections and Future Strategies 32:01 Final Thoughts and Where to Find Us About The Guest: Rob Malin About The Host: Chris MaffeoIn episode 76, we continue the conversation with Rob Malin from Ep. 75. We delve into the complexities of incorporating sustainability into a wine brand's selling story. We talk about the impact of consumer trends and government legislation on brand growth, and discover strategies for balancing traditional wine marketing with innovative sustainable practices.
Time Stamps
00:00 Introduction and Episode Overview
00:48 Incorporating Sustainability into Wine Branding
02:43 Consumer Trends and Government Legislation
03:52 Packaging and Consumer Perception
06:47 Target Occasions vs. Target Consumers
09:03 Challenges and Opportunities in Wine Marketing
15:17 The Role of Education in Sustainability
27:25 Reflections and Future Strategies
32:01 Final Thoughts and Where to Find Us
About The Guest: Rob Malin
About The Host: Chris Maffeo
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
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