Morten Stengaard | Bottom-up Expansion to New Markets | Bemakers | 071

Summary

In episode 071, I sit down with Morten Stengaard, Co-Founder and CEO of Bemakers, to discuss the challenges and strategies of expanding into international markets. We delve into the complexities of distribution, the importance of local market engagement, and Bemakers' innovative approach to streamlining direct and indirect beverage distribution. Morten shares valuable insights on brand building, consumer engagement, and navigating the drinks industry's intricate ecosystem. N.B. If you are interested in Bemakers, mention the MAFFEO DRINKS Podcast to receive a 50% discount on the Setup fee. https://bemakers.com/ Time Stamps 00:00 Introduction 00:54 Challenges in Local Distribution 03:08 Expanding to International Markets 04:28 Founding Beemakers: A New Approach 06:23 Building Demand in New Markets 07:57 The Importance of Local Market Engagement 10:22 Strategies for Effective Brand Building 13:56 Leveraging Direct-to-Consumer Channels 37:03 Final Thoughts and Contact Information About The Host: Chris Maffeo About The Guest: Morten Stengaard