In episode 071, I sit down with Morten Stengaard, Co-Founder and CEO of Bemakers, to discuss the challenges and strategies of expanding into international markets.
We delve into the complexities of distribution, the importance of local market engagement, and Bemakers' innovative approach to streamlining direct and indirect beverage distribution.
Morten shares valuable insights on brand building, consumer engagement, and navigating the drinks industry's intricate ecosystem.
N.B. If you are interested in Bemakers, mention the MAFFEO DRINKS Podcast to receive a 50% discount on the Setup fee.
https://bemakers.com/
Time Stamps
00:00 Introduction
00:54 Challenges in Local Distribution
03:08 Expanding to International Markets
04:28 Founding Beemakers: A New Approach
06:23 Building Demand in New Markets
07:57 The Importance of Local Market Engagement
10:22 Strategies for Effective Brand Building
13:56 Leveraging Direct-to-Consumer Channels
37:03 Final Thoughts and Contact Information
About The Host: Chris Maffeo
About The Guest: Morten Stengaard
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar to the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
