Mikko Koskinen | Translating a Local Category to New Markets | Kyrö Distillery | 067
Summary
In episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode. They discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products. Mikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth. The discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry. 00:00 Introduction and Episode Overview 00:23 Cultural Integration of Food and Drink 01:41 Nordic Whiskey and Food Culture 03:49 Export Strategies and Market Penetration 07:44 Challenges in Distribution and Brand Building 12:09 Importance of Local Knowledge and Experimentation 18:17 Entrepreneurial Insights and Personal Stories 35:53 Conclusion and Final ThoughtsIn episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode.
They discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products.
Mikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth.
The discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry.
00:00 Introduction and Episode Overview
00:23 Cultural Integration of Food and Drink
01:41 Nordic Whiskey and Food Culture
03:49 Export Strategies and Market Penetration
07:44 Challenges in Distribution and Brand Building
12:09 Importance of Local Knowledge and Experimentation
18:17 Entrepreneurial Insights and Personal Stories
35:53 Conclusion and Final Thoughts
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
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