Nicola Olianas | Building a Category Beyond Trends | Fernet Branca & Carpano Antica Formula | 064
Summary
In Ep. 64, I hosted Nicola Olianas to discuss Fernet Branca's evolution from a medicinal remedy to a global icon known as "The Bartenders Handshake". Nicola shares insights on brand building, the importance of liquid quality, and the creation of a unique category in the spirits industry. The episode also highlights the Fernet Branca coin as a symbol of community among bartenders. Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes. Time Stamps 00:00 Introduction to the Maffeo Drinks Podcast 00:51 Meet Nicola Olianas: Global Head of Advocacy at Fratelli Branca 01:34 The Origin of Fernet Branca: From Medicinal Remedy to Global Icon 02:58 Brand Building vs. Liquid Quality: What Comes First? 06:24 Creating a Unique Category in the Spirits Industry 10:18 The Importance of Versatility in Product Use 23:53 The Bartender's Handshake: The Story Behind Fernet Branca 33:26 Conclusion and Next Episode Teaser About The Host: Chris Maffeo About The Guest: Nicola OlianasIn Ep. 64, I hosted Nicola Olianas to discuss Fernet Branca's evolution from a medicinal remedy to a global icon known as "The Bartenders Handshake".
Nicola shares insights on brand building, the importance of liquid quality, and the creation of a unique category in the spirits industry.
The episode also highlights the Fernet Branca coin as a symbol of community among bartenders.
Nicola Olianas is the Global Export Head of Advocacy and Ambassadors at Fratelli Branca, working with brands such as Fernet Branca, Carpano Vermouth, Antica Formula, and Punt e Mes.
Time Stamps
00:00 Introduction to the Maffeo Drinks Podcast
00:51 Meet Nicola Olianas: Global Head of Advocacy at Fratelli Branca
01:34 The Origin of Fernet Branca: From Medicinal Remedy to Global Icon
02:58 Brand Building vs. Liquid Quality: What Comes First?
06:24 Creating a Unique Category in the Spirits Industry
10:18 The Importance of Versatility in Product Use
23:53 The Bartender's Handshake: The Story Behind Fernet Branca
33:26 Conclusion and Next Episode Teaser
About The Host: Chris Maffeo
About The Guest: Nicola Olianas
MAFFEO DRINKS is a leading drinks business podcast, listened to in 120 countries with 130+ episodes. How the industry actually works, from the bar and what it means for the boardroom.
Wanna know what the conversation above means for your team? It's in the paid section.
Creators and Guests
