058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants
Summary
In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 About Steve 4:26 Brand Or Liquid Lead 6:34 Brand Story & Differentiation 12:28 Target Occasion 14:06 Creating Demand 16:57 Great Marketing, Bad Commercials 21:20 Beyond Categories 22:36 Breaking Into New Markets (Relationship Chaining) 28:07 Drinks Relationship Ecosystem 33:50 Outro About The Host: Chris Maffeo About The Guest: Stephen MyersHappy 2026. This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
0:51 About Steve
4:26 Brand Or Liquid Lead
6:34 Brand Story & Differentiation
12:28 Target Occasion
14:06 Creating Demand
16:57 Great Marketing, Bad Commercials
21:20 Beyond Categories
22:36 Breaking Into New Markets (Relationship Chaining)
28:07 Drinks Relationship Ecosystem
33:50 Outro
About The Host: Chris Maffeo
About The Guest: Stephen Myers
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations.
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
