055 | Georgie Bell | Taste Profile & Storytelling | The Heart Cut
Summary
In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society. We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat. Time Stamps 0:00 Intro 2:03 Brand or Liquid? 6:43 Social Currency 12:43 Story Telling 23:22 Taste Profile 25:39 Target Consumer Vs Target Occasion 36:35 Women In Whisk(e)y 36:24 Outro About The Host: Chris Maffeo About The Guest: Georgie BellThe MAFFEO DRINKS Podcast is a leading drinks business podcast, listened to in 120 countries worldwide with 125+ episodes. Honest conversations about how the industry actually works, from the bar and what it means for the boardroom.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS.
In Episode 55, I enjoyed chatting with The Heart Cut's co-founder Georgie Bell. She has extensive industry experience, having previously worked at Diageo, Bacardi, and the Scotch Malt Whisky Society.
We discussed how to explain a product, starting from a liquid, going into taste profile, storytelling, and target occasions. We closed with a dive into the life of a start-up with learnings and course correction to build bottom-up. I hope you will enjoy our chat.
Time Stamps
0:00 Intro
2:03 Brand or Liquid?
6:43 Social Currency
12:43 Story Telling
23:22 Taste Profile
25:39 Target Consumer Vs Target Occasion
36:35 Women In Whisk(e)y
36:24 Outro
About The Host: Chris Maffeo
About The Guest: Georgie Bell
Wanna know what the conversation above means for your team? It's in the paid section.
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Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
