054 | How to Build a Drink Brand Bottom-up | Chris Maffeo with Vani Gupta Dandia (New Delhi, India)
Summary
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:26 Background 2:00 What Differentiates Alcohol 3:05 Target Occasions 7:35 Bridging Categories 9:22 Gender Stereotypes 11:12 Tracking What You Can Track 13:47 Educating Consumers 18:11 Role Of Storytelling 20:24: Bottom Up Trade 24:17 Being Everything To Everyone 26:40 Playing with Variations 31:39 Cross Generational Appeal 36:36 Functional VS Recreational 39:54 Building Brands Bottom Up 46:17 Outro About The Host: Chris Maffeo About The Guest: Vani Gupta DandiaThis Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
In Episode 054 I had the pleasure of speaking with Vani Gupta Dandia. I was a guest in her Marketing with Vani Podcast were she interviews marketing people from various industries. We dived into the Drinks Industry, looking at it from outside. I hope you will enjoy our chat Time Stamps 0:00 Intro 0:26 Background 2:00 What Differentiates Alcohol 3:05 Target Occasions 7:35 Bridging Categories 9:22 Gender Stereotypes 11:12 Tracking What You Can Track 13:47 Educating Consumers 18:11 Role Of Storytelling 20:24: Bottom Up Trade 24:17 Being Everything To Everyone 26:40 Playing with Variations 31:39 Cross Generational Appeal 36:36 Functional VS Recreational 39:54 Building Brands Bottom Up 46:17 Outro About The Host: Chris Maffeo About The Guest: Vani Gupta Dandia
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS. If what we discuss in this episode makes you think about your own commercial situation, I can look at it with you directly with our Commercial X-Ray. Find out more at maffeodrinks.com
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
A Deep-Dive Analysis of This Episode is Available. Celebrate with us our 3rd anniversary with a special 30% off forever at maffeodrinks.com/anniversary
Creators and Guests
Host
Chris Maffeo
Building Bottom-Up Strategies WITH Drinks Leaders Managing Top-Down Expectations | MAFFEO DRINKS Founder & Podcast Host
