Matilda Andersson (Dr.)

119 | Does Culture Really Eat Strategy for Breakfast? How Matilda Andersson uses the 4Cs Framework to Bridge Gut-Feel Insights with Rigorous Research

In this second part of the conversation on MAFFEO DRINKS, host Chris Maffeo continues the discussion with Matilda Andersson, Managing Director at Truth Consulting, div...

109 | The Trend of Ignoring Trends: How Matilda Andersson Uses Ethnographic Research to Uncover Real Consumer Insights in Drinks

In this episode of MAFFEO DRINKS, host Chris Maffeo speaks with Matilda Andersson, Managing Director at Truth Consulting, about transforming how drinks brands approach...