Ilias Mastrogiannis

27:39

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S2 E51 · Mar 12, 2024

051 | Ilias Mastrogiannis | Mastering Unscalable Things to Drive Scale: Diary of a Drinks Builder obsessed about details

31:07

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S2 E50 · Mar 05, 2024

050 | Ilias Mastrogiannis | Ponds, Lakes, Oceans: How to Master The Basics From Distilling to Selling Bottles

23:47

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S1 E5 · Apr 30, 2023

005 | Ilias Mastrogiannis | Building demand: how to educate about the occasion and the category vs. only the brand

16:30

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S1 E4 · Apr 23, 2023

004 | Ilias Mastrogiannis | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain

24:06

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S1 E3 · Apr 16, 2023

003 | Ilias Mastrogiannis | The Target Occasion: how to sell to bars focusing on occasions rather than categories