Guillaume Lambrecht

108 | Leveraging Trade Fairs to Drive Demand | How Supasawa's Team Optimizes Managing Sales in 55 Markets

Continuing our previous conversation, Guillaume Lambrecht explains his trade fair strategy for building global presence with Supasawa, focusing primarily on his BCB Be...

107 | Making a Functional Category Cool | How Guillaume Lambrecht Turned Supasawa into a Lifestyle Brand

In this episode of MAFFEO DRINKS, Guillaume Lambrecht explains his approach to creating market demand for Supasawa, a shelf-stable sour mixer, focusing primarily on hi...