Filiberto Amati

Advocacy Dies The Moment You Count Cases | with Filiberto Amati | Bottom-Up Cut #010

"If you measure an ambassador on how many bottles he's selling, forget about the advocacy, he's going to start pushing cases," says Filiberto Amati. 0:15 How do you t...

Zebra-Striping Between Categories to Elevate Occasions with Filiberto Amati | 104

Filiberto Amati, Founder of ‪AmatiAssociates‬ and Head of Partnerships at MAFFEO DRINKS, is a veteran of major spirits companies, including Campari and Di Saronno. He ...

The Revolution Reshaping the Drinks Ecosystem with Filiberto Amati (E.g. Diageo, Pernod-Ricard, Campari, Brown-Forman, etc.) | 103

Filiberto Amati, Founder of Amati & Associates and Head of Partnerships at MAFFEO DRINKS, is a veteran of major spirits companies, including Campari and Di Saronno. He...

Brand Ambassadors, Advocacy & KPIs: how to set up the role to build demand bottom-up | Part 2/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland) | 016

In this episode, Chris Maffeo talks with Filiberto Amati. He is a Growth Advisor. He has extensive Spirits experience having spent many years in Campari in the Nether...

Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland) | 015

In this episode, Chris Maffeo talks with Filiberto Amati. He is a Growth Advisor. He has extensive Spirits experience having spent many years in Campari in the Nether...