058 | Stephen Myers | The First Steps in a New Market | Dynamic Beverage Consultants

Summary

In Episode 58, I chatted with Stephen Myers, Founder of Dynamic Beverage Consultants. He is also one of the Originals at Ilegal Mezcal. We dived into the crucial aspects of launching a new brand in the (US) market and how to avoid expensive mistakes. I hope you will enjoy our chat. Time Stamps 0:00 Intro 0:51 About Steve 4:26 Brand Or Liquid Lead 6:34 Brand Story & Differentiation 12:28 Target Occasion 14:06 Creating Demand 16:57 Great Marketing, Bad Commercials 21:20 Beyond Categories 22:36 Breaking Into New Markets (Relationship Chaining) 28:07 Drinks Relationship Ecosystem 33:50 Outro About The Host: Chris Maffeo About The Guest: Stephen Myers